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Shifting Landscape of the UK Housing Market is Favoring Home Buyers

Shifting Landscape of the UK Housing Market is Favoring Home Buyers

The UK housing market is undergoing a significant transformation, marked by fluctuating asking prices and changing dynamics between buyers and sellers. Two prominent property market reports from Zoopla and Rightmove shed light on the current state of affairs, revealing contrasting aspects of the market's health and its responsiveness to external economic factors.

According to Zoopla's findings, homebuyers are currently enjoying their strongest negotiating position in five years, as sellers, influenced by a sense of realism, have been willing to slash an average of £18,000 off their asking prices. Despite a persistent long-term shortage of homes in the UK, the average discount to asking prices reached 5.5% in the first half of November, a substantial increase from 3.4% in the earlier months of 2023. Even in the coveted London and southeast regions, the discount peaked at 6.1%, translating to £25,000.

The backdrop for this buyer-friendly environment can be traced back to the aftermath of Kwasi Kwarteng's impactful "mini-budget," which led to a spike in mortgage costs. While the Bank of England's recent decision to maintain interest rates at 5.25% has provided some stability, the repercussions of earlier rate hikes still linger. Although mortgage rates have eased slightly, the pressure on sellers to accept lower prices persists. Zoopla's research indicates a 15% increase in transactions compared to the previous year, attributing this rise to sellers' growing acceptance of market realities.

Interestingly, the number of homes for sale has reached a six-year high, particularly featuring an abundance of three and four bedroom family properties. Despite this surge in supply, buyer demand remains 13% lower than pre-pandemic levels found in 2019. UK house price inflation has also experienced a notable shift, dropping from 8.2% a year ago to -1.2%. The Office for National Statistics (ONS) reported a 0.1% decrease in the average price of a UK home in the year to September, marking the first annual fall in over a decade.

Richard Donnell, the executive director at Zoopla, views the current conditions as the most favorable for homebuyers in years. He notes a "growing acceptance" among sellers regarding realistic pricing, emphasizing that the perceived value of a home a year ago is now largely irrelevant in the current market. However, Donnell cautions that sellers still have room to negotiate, given that average house prices remain significantly higher than pre-pandemic levels.

In contrast, Rightmove's report highlights a significant decline in asking prices within the housing market. The data reveals that new properties entering the market are experiencing the fastest decline in asking prices for this time of year in five years, dropping by over £6,000 to an average of £362,143. While a decline in asking prices during the final months of the year is not uncommon as sellers aim to attract buyers, the magnitude of the current decline is noteworthy.

Tim Bannister, Rightmove's Director of property science, attributes the decline to a correction from the inflated prices observed during the pandemic. He notes that new seller asking prices are only 3% behind the peak seen in May, indicating a relatively modest fall. Bannister also points out a positive aspect, which is an increase in housing supply. This, he believes, could entice more homebuyers into the market, offering them a greater choice compared to the previous year.

Despite the decline in asking prices, experts remain cautiously optimistic about the resilience of the housing market. The cost of borrowing, marked by a series of interest rate hikes initiated in December 2021, has undoubtedly influenced the market. However, the Bank of England's decision to maintain a 5.25% interest rate in September and again in November suggests a pause in the previous trend of consecutive rate hikes.

While higher borrowing costs continue to impact the housing market, there is a silver lining for borrowers. Lenders have shown restraint in increasing rates, fostering a competitive lending market. In recent weeks, occasional declines in lending product rates, including mortgages and remortgages, have been observed.

As the year approaches its end, the housing market is poised to close with a positive gain, albeit significantly lower than in previous years marked by historically low borrowing costs. The cumulative impact of financial strains, including the enduring effects of the pandemic, rising energy costs, and inflation, has contributed to higher borrowing costs becoming the final deterrent for potential homebuyers. This is especially so for first time home buyers.

The current state of the UK housing market reflects a delicate balance between buyer-friendly conditions, manifested in reduced asking prices, and the challenges posed by higher borrowing costs. The market's resilience and the interplay of various factors will shape its trajectory in the coming months, making it a dynamic landscape for both buyers and sellers alike.

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