A slight change in focus has a UK home builder, Bellway, seeing a rise take place in the average selling price of its homes, to 175,613 pounds.  This is almost an 8% increase, as the company is now focusing on three and four bedroom family homes, compared with flats around the capital city.  Bellway is also reveling in the midst of several high-end developments the company has recently completed around the city of London.  The capital city continues to pave the way for the UK housing market, as property values maintain their viability and the buy to let market keeps booming.

The builder has now opened more sales outlets across the UK.  This has helped boost sales to almost 5,000 homes over the past twelve months to the end of July.  A year earlier sales were off the mark by almost 500 units compared to now.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               Pre-tax profits have skyrocketed in the last twelve months from 44.4 million pounds to just more than 67 million.  The company final dividend has also gone up more than 25% from 6.7p to 8.8p.  That is payable on January 18 of next year.

Charlie Campbell, analyst with Liberum Capital, commented on the positive growth currently taking place with the builder, saying: "Bellway is rightly seen as the most cautious of the housebuilders, so the market should take note of the dividend surprise [10pc ahead of consensus] and that the statement talks of being 'confident' in delivering sales growth and margin improvements.”

The growth exhibited by Bellway could possibly be seen as the beginning of a trend in the troubled housing market.